You've heard the three rules of real estate: Location, Location, Location. Well, Michael's are: Location, Demographics, and timing. A lot of people in the real estate and construction field will make it seem like all you need to do is buy a pice of ground in a nice location and build something on it. Over, the span of nearly 40 years these three rules have served him well and I think we all know that if it was easy, everyone would do it. His real estate career began in 1984 with a multi-home project in the bay area. His first land project as the principal was the construction of 25 custom homes in Sacramento’s “Pocket Area,” also known as “River Oaks East.” In addition to his construction and development resume, Michael founded Frontier Cellular, a west-coast-based chain of retail cell-phone stores, and was a pioneer in the development of player-tracking slot machine software and analytics. His newest venture, Firefly Lighting Systems was founded in 2022. This permanent eave lighting system is a cutting-edge micro-led solution for your holiday lighting needs, and also increases your home's safety year-round. With dozens of lighting configurations conveniently controlled via mobile app on any smart device.